This is an ad for proactiv, a face wash. In their commercials they claim that proactiv will clear up breakouts that exist, and prevent anymore from occurring. The intention of this ad is to prove that to potential buyers. In order to do this they place beautiful Jessica Simpson in it. Unfortunately the people don't know is that she does not look like that at all. Her skin has been smoothed out and airbrushed in order to remove any blemishes and breakouts, oh wait she must not have had any because she uses proactiv. They have also tanned her skin and whitened her teeth in this ad, just to make her look more beautiful, they know that when people associate beautiful with a product they will be more inclined to buy it. They could use the photograph of Jessica as it was taken without the edits, but that would be telling the truth, which they feel does not sell.
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